Course: Innovation & Intrapreneurship, EMBA 442, Fall 2007
Instructor:
Nick
Berente
berente@case.edu
(216)
368-6556
Requirements
Text: Christensen,
Clayton, The Innovator’s Dilemma
Cases &
readings will be provided.
Course Description
Organizations
are under continuous pressure to be efficient and productive in order
to
generate (often short-term) profit. At
the same time they must innovate to remain competitive in the long-term. Innovation involves the generation,
development, and delivery of new products, processes, or businesses. Intrapreneurs are those who can successfully
bring new ideas to fruition in established organizations.
Innovation in the context of an established
organization requires that intrapreneurs fundamentally understand the
dynamics
of innovation and innovation management. Intrapreneurs
must be well-versed in the sources of
innovation, common
methods for idea generation, product design & development, and
innovation
evangelism. This course introduces
fundamental concepts associated with innovation in the context of an
established organization and provides a variety of tools to assist in
intrapreneurial activity.
Over the
course, students will be exposed to the following:
- The innovator’s dilemma
and popular solutions for managing innovation
- The world of Second Life
- Brainstorming techniques
- Ideation profiles
- Fundamental concepts in
design
- Product development
management principles, processes & gates
- The basics of evangelism
Academic Integrity
The
instructors expect all students to meet the highest standards of
intellectual
honesty and to fulfill the objectives of the Case Statement of Ethics,
which
can be found at the following site: http://studentaffairs.case.edu/office/integrity/policy.html
.
If there is
a suspicion of a violation of academic integrity within the course, the
instructors will follow the official Case protocols for academic
infractions as
detailed.
Grading
Grading
will be based on a total of 100 points:
- Case reflections = 25
points (five cases, 5 points each, 1-2 pages).
- Second Life reflection =
15 points (2-5 pages).
- Final group project = 40
points
- Participation = 20 points
Grades will
be assigned as follows:
90-100
points
A
80-89 points
B
70-79 points
C
60-69 points
D
<60 points
F
Schedule
Classes
- Case
reflections due at the beginning of each class. Once
class begins, students who fail to submit a
reflection in time will
automatically earn a “0” for that reflection. Reflections
are 1-2 highly focused pages applying
readings from the
course to the case and drawing insights.
- August 24 – The
Innovator’s Dilemma
- cases: HP Merced and
electric car (Ch. 10 in Christensen)
- readings:
- Drucker “The Discipline
of Innovation”
- O’Connor & Rice “Opportunity Recognition and Breakthrough
Innovation in Large Established Firms”
- Pfeffer & Sutton “The
Smart-Talk Trap”
- August 25 – Brainstorming
& Ideation
- case: 3M
- readings:
- Amabile “How to Kill
Creativity”
- Vandenbosh &
Saatcioglu “How Managers Generate Ideas and Why it Matters”
- von Hippel, Thomke, &
Sonnack “Creating Breakthroughs at 3M”
- September 15 – Design
& Product Architectures
- case: Bang & Olufsen
- readings:
- Goldenberg, et al
“Finding Your Innovation Sweet Spot”
- Berry, et al “Creating New
Markets Through Service Innovation”
- Leonard & Sensiper
“The Role of Tacit Knowledge in Group Innovation”
- October 13 – Product
Development & Evangelism
- visit Nottingham &
Spirk, 8:30 AM (http://www.ns-design.com/drivingdirections.html)
- case: Medtronic
- readings:
- Cooper “Stage Gate
Systems: A New Tool for Managing New Products”
- Nemeth “Managing
Innovation: When Less Is More”
- Chesbrough & Teece
“Organizing for Innovation: When is Virtual Virtuous?”
Final Group
Project & Second Life Reflection
- Final version due
December 15 at midnight – groups & individuals can submit
preliminary versions for feedback anytime during the semester
(details will be provided
in class)
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